Our biggest event order yet. We produced 720 custom NFC keychains for Spotify × Depop’s ON REPEAT activation in Los Angeles — turning a branded event giveaway into an interactive tap-to-share experience.
The Project
Spotify and Depop launched their first collaboration in August 2026, bringing music, fashion and discovery together through artist-curated Depop shops, a Spotify playlist and a two-day ON REPEAT activation in Los Angeles.
The live activation took place at the Hollywood Premiere Motel and included performances, interactive closets and curated fashion experiences.
For this event, we produced 720 custom NFC keychains.
It was the largest single event keychain order we had produced to date.
- Quantity - 720 Keychains
- Style - Custom Shaped
- NFC Enabled
- Material - Black/Silver Metallic
- Spotify x Depop - Los Angeles, 2026
From Custom Artwork to 720 Finished Keychains
The design featured two complementary sides built around the visual identity of the event.
One side highlighted the Spotify × Depop collaboration.
The other featured ON REPEAT branding.
Every piece was produced as a custom-shaped keychain rather than a generic stock promotional product, helping the finished giveaway feel like part of the event itself.
The black-and-silver finish kept the design recognizable while giving the 720-piece run a consistent appearance from keychain to keychain.
More Than an Event Giveaway
The keychains were built with NFC technology so the physical product could also act as a digital touchpoint.
Instead of an attendee receiving something they can only look at, an NFC event giveaway can open a digital destination when tapped with a compatible phone.
For event campaigns, that destination can be a campaign page, website, signup, social profile, product release, contact page or other online experience.
TapKeychains’ current event products combine NFC with QR backup and can direct visitors to websites, booking pages, social profiles or digital profiles.
Built for a Real Brand Activation
What makes this project especially exciting for us is the scale.
This was not a sample run or a handful of promotional pieces.
It was 720 custom NFC keychains prepared for a real Spotify × Depop activation.
That project shows what is possible when the physical giveaway is designed as part of the event experience rather than treated as an afterthought.
Spotify and Depop’s ON REPEAT activation brought artists, fashion and live experiences together in Los Angeles, and Spotify’s own post-event coverage documented the activation and performers at the Hollywood Premiere Motel.
Planning a Large Event?
TapKeychains produces custom NFC keychains for conferences, trade shows, brand activations, corporate events and promotional campaigns.
Whether you need 50 pieces or a custom quantity beyond 500, we can build the design around your logo, campaign and destination link. TapKeychains’ event page currently offers standard 50-, 250- and 500-piece options and accepts larger custom quantities by request.
Need 250, 500, 750, 1,000+ for an upcoming event?
See what your design could look like before production.
Spotify and Depop are trademarks of their respective owners. TapKeychains is not affiliated with or endorsed by Spotify or Depop unless otherwise stated.
